An augmented reality experience for shopping, proposed forPublicis Groupe andNYC Media Lab's effort to envision the future of retail.

Case Study

VirtuaTry is a mobile application and a web browser plugin that integrates virtual reality into the shopping experience. Shoppers can use their measurements to create digital 3D models of themselves, allowing them to virtually “try on” apparel before purchasing online or in-store. The application offers a virtual assistant inspired shopping experience to each customer, providing recommendations for pieces of apparel based on the shopper’s tastes and measurements.

Done in collaboration withRosalind Paradis andKai Cheng