11 Hoyt is a 57-story condominium tower located in Downtown Brooklyn, featuring architecture by Studio Gang, interiors by Michaelis Boyd, and landscape design by Hollander Design Landscape Associates. 11 Hoyt sales gallery, encompassing two floors, comprises of several static and dynamic elements carefully laid out to help convey the project narrative (residences, neighborhood, amenities, team and more). In the gallery, agents lead potential buyers and visitors through a series of exhibition-like installations to inform and inspire.

Pentagram and AV&C collaborated to design the user experience and interfaces for digital installations in the space, including a gallery wall of mounted screens in the entryway, a digital touch table, custom touch screens on scale models, projection mapping on a neighborhood model, and iPad interfaces for use in private sales rooms.

The sales gallery includes management-facing interfaces that help set up the space prior to appointments and agent-facing interfaces that help drive the sales and hospitality experience in real-time along with ability to follow up in the future. My role in the project was UX design of these interfaces, from concept to completion.

Gallery wall with tablets in the entryway

Building model, neighborhood model and digital touch table

Subway lines projection mapped on neighborhood model

Touch table drives lighting on models and content on LCD display

Touch table interactions

Agent control panel on the touch table

Amenities tablets drive lighting on models and content on display

Amenities tablet close-up

Custom tablet interfaces to drive displays in conference rooms