Sotheby's New York Headquarters
Sotheby’s transformed their New York headquarters into an art destination with new public gallery spaces. A family of digital displays are located at key navigation points throughout the 10 floors to help facilitate navigation and encourage a sense of discovery. The digital canvases promote Sotheby's constantly changing exhibitions and programming as well as wayfinding.

In order to create and manage content for these digital interventions on a daily basis, AV&C created a full-blown content system that integrates with Sotheby's existing content platforms, provides multi-user access for creating, editing and previewing content as well as intelligent scheduling capabilities. Layout and behavior rules support content creators across widely varying canvas resolutions and help moderators review and keep the content fresh and up to date. My role involved UX-UI of software design and overall strategy for supporting flexible programming, logic rules and user roles for all digital interventions.

Project with



UX Designer